Goal Setting Tools

For businesses, especially SMEs, it is always important to make sure that you have efficient and effective goal setting tools in place. By setting effective goals, you are able to measure the progress and growth of your business and any deviations from these goals can lead to positive restructuring of an organisation. So let’s take a look at the best ways to go about setting goals.


When creating a goal that you want to achieve, make sure that you have the actions needed to achieve it in place from the start. Once you have finished setting your goal, there should be something that you can instantly pursue from that very moment.


Goals can only ever be constructive if they are attainable and realistic. Being ambitious is great, but being too ambitious will lead to monumental disappointment. Conservative goals are usually the most effective for a lot of people as the end goal doesn’t appear daunting. Don’t set too many goals at once – even modest goals can be unachievable if you set 200 of them!

Pointer: Apply the 20% rule when setting goals; be as ambitious as you can without being too unrealistic and then chop off 20% – this should leave with you a fairly modest, powerful and most of all attainable goal.


What is the point in setting a goal if there’s no way of measuring if it has been achieved? The internet has a whole bunch of free goal setting tools that can help you measure your results. For instance, Google Analytics is completely free and gives you exact numbers for different types of goals – perhaps your goal is attaining a certain level of traffic from search? Perhaps it’s the conversion rate of one of your funnels? All of this stuff can be measured online and shared amongst colleagues at absolutely no cost!